Thursday 15 June 2023

MCM steps out with vibrant Crocs collaboration

German luxury fashion house MCM has introduced a re-edition of its iconic collaboration with footwear brand Crocs for Spring/Summer 2023.

Reimagining the Classic Clog in two colourways, the collectible new styles kick off the summer season in style.

MCM x Crocs for Spring/Summer 2023


The second drop combines MCM’s heritage in travel, craftsmanship and design with Crocs’ vision for innovation, fun and comfort.

Referencing MCM’s upcoming collection palette featuring brights such as white and lime green as well as earth tones of khaki and black, the limited-edition launch is designed with the signature mini belt bag over both Classic Clog styles.

Inspired by MCM’s archival Belt Bag silhouette, the mini belt bag is crafted in MCM’s black and white Visetos and features a 3-in-1 modular design which is interchangeable by shoe, and can be detached and worn as a fashion accessory.

Precious collectible Jibbitz charms bearing MCM's house codes adorn the front of each shoe, from laurels and Bavarian diamonds to brass plates and MCM lettering. Nodding to Crocs’ design philosophy, each shoe can be customised according to the personalities and lifestyles of their wearer through mixing and matching mini-belt bags as well as Jibbitz charms across each shoe.

The drop is a teaser for the next collaboration later this summer, which is described as “a high fashion piece that will disrupt your summer garderobe”.

The new colours are available from 15 June in MCM stores and on the brand’s website (www.mcmworldwide.com) as well as selected wholesale partners.