German luxury fashion house MCM introduced a hybrid art fashion space in its flagship store during Frieze Seoul, attracting K-pop stars to the global art fair’s inaugural event in the South Korean capital, which took place from September 2-5.
The multi-artist exhibition at MCM’s five-storey MCM HAUS in Cheongdam, Seoul, combines culture, art and fashion. It kicked off on August 31.
Featuring MCM’s most iconic collections, the store has been transformed into an art space. The top floor features a group exhibition of internationally established artists. In addition, leading Korean artist JungHwa Choi set up an art installation inside the store, integrating MCM’s Fall/Winter 2022 collection into his artwork.
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| MCM's CVO Sung-Joo Kim with Thai actress Taew and Korean actor Yoon Park |
After its successful premiere at the end of April during Gallery Weekend Berlin in Germany, the pop-art collaboration between MCM and the renowned German artist Johannes Wohnseifer continues its journey and is one of the highlights being showcased at MCM HAUS in Seoul.
The DJ trunk case has not only been designed as a hybrid, with classical elegance on the exterior and futurism on the interior, but Wohnseifer has also selected different media to fill it with life.
In addition to a collection of pieces from MCM's rich art and fashion heritage, it contains works and influences that equally appeal to collectors of his art and MCM's customers. They include an unreleased track by DJ duo and friends of the artist, Schaeben & Voss, a unique aluminium painting, a Diasec print limited edition of a photographic collage and a leather toy giraffe – all designed by the German artist.
MCM’s Chairperson and Chief Visionary Officer Sung-Joo Kim hosted a party to celebrate the opening of Frieze Seoul on September 2, welcoming creators, artists, celebrities and press. Further events were staged at the flagship store during the week, including a party in collaboration with Soho House and a VIP dinner. The special exhibition will be held at MCM Haus until September 30.
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| MCM's CVO Sung-Joo Kim with K-pop idol Yuju (right) and Korean rapper Reddy |
About Johannes Wohnseifer
Johannes Wohnseifer (born in 1967 in Cologne) lives and works in Cologne and Erfstadt, Germany. The artist works in an array of media, including collage, painting and photography, as well as sculptures and installations. In his exploration of the icons of popular culture, he references the history of art and design and analyses everyday life as defined by the mass media. His works often feature invented logos and subversive messages that borrow from corporate branding, loaded cultural symbols, and political propaganda. He uses items of consumption and prestige, such as sneakers and cars, as a mirror of history, particularly referencing his own coming of age.
As a collector of images that he discovers in advertising, books and Instagram, Wohnseifer combines historical events with pop culture, questioning the boundaries between intellectual ambition and entertainment. Wohnseifer’s art is represented in renowned private and public collections such as those of Christian Boros, Harald Falckenberg, Susan and Michael Hort, Charles Saatchi and Julia Stoschek.
About MCM (Modern Creation München)
MCM is a luxury lifestyle and fashion house founded in 1976 in Munich (München) with an attitude defined by the cultural zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centres on revolutionising classic design with futuristic materials. Appealing to the global nomad generation – dreamers, creatives and digital natives – MCM’s millennial, Gen Z and Generation X audience is genderless, ageless, empowered and unconstrained by rules.
MCM is distributed online and in 650 stores worldwide in key cities such as Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo, and across the Middle East. Visit www.mcmworldwide.com
