Friday 8 October 2021

MCM sets the stylish wheels in motion

MCM has unveiled a luxury e-bike in an exclusive collaboration with German manufacturer Urwahn, as part of its 45th anniversary celebrations.

Powered by next-generation German technology, the 3D-printed e-bike is limited to 50 units and is made to order exclusively on Urwahn.com.


“We wanted to develop a collaboration which celebrates the essence of movement from the past to the future,” said Dirk Schönberger, MCM Global Creative Officer. “URWAHN is a quintessentially German company renowned for its quality engineering and is the perfect partner with whom to celebrate our 45-year legacy.”




The limited-edition e-bike is crafted with sustainability in mind and marks the first checkpoint on MCM’s active wellness journey, the German brand said.


Built upon Urwahn’s acclaimed Platzhirsch profile, the e-bike features a fully coppered 3D-printed steel frame. Chosen over aluminium and carbon, the metal provides unparalleled performance while also being easier to service, repair and recycle. The entire design, development, and production process takes place in Germany, resulting in reduced shipping emissions. Skilled craftsmen assemble each unit by hand.


A fully-integrated 250 Wh battery provides more than 80km of electric range. Each bike has a custom-made MCM logo brass-plate with a unique edition number as well as a limited-edition, custom-made matching bottle by 24Bottles.