Italian liquor group Bottega, best known for its striking metallic Prosecco wine bottles in gold, silver and pink gold, has resumed its Prosecco Bar project with prestigious openings at two UK racecourses.
The Bottega Terrazza Bar & Restaurant is an elegant outdoor space where you can watch the horse races and sip Prosecco, while enjoying Italian dishes. This concept is complemented by the small-format Bottega Garden Bar, which serves drinks.
The two openings follow an agreement with UK group Arc (Arena Racing Company) for the introduction of Bottega's restaurant format at Bath, Windsor and, with a pop-up formula linked to specific events, for other racecourses in England.
Sandro Bottega, the dynamic President of Bottega SpA who champions made-in-Italy, explained the thinking behind these innovative venues: "We have always loved horse racing and the people who are part of this beautiful world, where everyone loves nature and animals. All this is closely linked to the unbreakable commitment to sustainability that our company has been having for so many years. These are core values both in our business and in our everyday lives, and the reason to raise a glass is not to win but to be part of it. ARC is a great organisation to which we have dedicated all our efforts, realising two great projects: Bottega Terrazza Bar & Restaurant and Bottega Garden Bar. We are confident that they will be a success."
The Prosecco Bar format was launched in 2014 onboard Viking Group's Cinderella ship, which operates on the Baltic Sea. It has since been introduced at the airports of Rome Fiumicino, Dubai, Birmingham, Bologna and the two Bulgarian airports of Burgas and Varna; in Guernsey (Channel Islands) on the terrace of the Slaughterhouse restaurant; inside the Grand Hyatt Hotel in Muscat, Oman; in the Seychelles on the beach of the Hilton Labriz Hotel (Silhouette Island); inside the UK’s Birmingham Arena; in Tokyo on the terrace of the Anchor Gate Hotel; and, with a different formula, in the arrivals area of Milan Malpensa Airport; and at Belluno railway station, in the Veneto region.
Bottega’s Prosecco Bar aims to “exalt the excellence of Italy and gratify the palate of the consumer”, said Sandro Bottega, who also campaigns tirelessly for breast cancer awareness. The project reimagines the philosophy of the Venetian bacaro, an informal osteria where food is presented both as 'cicheti', appetisers to be eaten at the counter, and as more structured dishes to be served at tables. “The matching with Prosecco, favoured for its versatility, along with other Italian wines, contributes to making every moment spent in a bacaro a pleasant experience that enriches the spirit and refreshes the soul,” he enthused.
The project's mainstay is the "Perfect Match", meaning the ideal combination of typical food from Italian regional cuisines and the wines offered by Bottega.
“This is not a selection of starred recipes that are difficult to reproduce, but a homogeneous ensemble of traditional dishes, able to give great satisfaction to palates of all latitudes," said the company. "The wide range of wines, including Prosecco, sparkling wines made from the finest grape varieties, prestigious reds (Amarone, Brunello di Montalcino, Ripasso, Bolgheri), dessert wines, a selection of white and barrique grappas, together with a wide range of fruit and cream liqueurs, make Bottega a leading player in the beverage industry and a solid partner appreciated for its ability to offer different products with a consistently high quality.”
Italian authenticity
Bottega is a family-owned company located in Bibano, Treviso (45km north of Venice) that has been producing premium quality, typical Italian wines, grappa, spirits and food products since 1977. Bottega is a third-generation business, led by Sandro, Barbara and Stefano Bottega. Headquarters are situated in a 19th-century farmhouse, renovated to preserve the original architecture and environment, surrounded by 10 hectares of vineyards. The group also runs wineries in Valpolicella and Montalcino: here, the great red wines of the Veneto and Tuscany, including Amarone and Brunello, are produced. The company manages several different brands, including Alexander, Bottega and Cantina dei Poeti.
With the goal of delivering “health, wellbeing and pleasure” through its products distributed in more than 150 countries, Bottega advocates quality (Italian taste and authenticity), design (expression of the excellent aesthetic character of being made in Italy) and social responsibility towards the environment and the community.
For details, see www.bottegaspa.com.
