Sunday 6 October 2019

MCM takes Milano to Cannes in TFWA showcase


German luxury brand MCM wowed buyers at the TFWA World Exhibition in Cannes with a show-stopping collection of leathergoods and accessories as well as apparel and footwear.

Mannequins dotted around the exhibition stand showcased MCM’s total look, spanning tracksuits, sneakers, sleek patent outerwear and smart black pants.


Mannequins display MCM's total look

Silvia Santin, Head of Global Travel Retail, introduced buyers at the trade fair to the new, upscale Milano collection, which is crafted in Italy.

MCM's new Milano collection
Head of Global Travel Retail Silvia Santin at the TFWA World Exhibition 2019
MCM apparel and accessories, including the brand's signature backpack