New MCM collection knows no bounds

German luxury goods brand MCM has tapped Billie Eilish and Childish Major, two breakthrough artists leading the next generation of music and creation, for its Autumn/Winter 2019 campaign.

Billie Eilish wears the MCM Trey 4-in-1 sling and Himmel sneakers

MCM has created new iterations of its signature Visetos material for this season, and the latest in ready-to-wear is intended for genderless styling. Standout items include the Jemison backpack and Milano Boston bag.

The collection celebrates fluidity of identity and the freedom of expression, and the campaign was shot by Lea Colombo.

Childish Major wears the MCM Jemison mini cross body bag and Himmel sneakers

MCM campaign credits:

Creative Direction: Doug Lloyd

Agency: Lloyd & Co

Photography: Lea Colombo

Talent: Billie Eilish, Childish Major

Styling: Jay Massacret