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| Stolichnaya 80th Anniversary vodka |
A major innovation
Describing the global launch, Stoli CEO Hugues Pietrini said: “To
celebrate our 80th anniversary we set ourselves a challenge: could we create a
limited-edition vodka that combines this unsurpassed smoothness with a little
of the character of a 1938 vodka? After countless distillations, we arrived at
a winning liquid and a major innovation: Stolichnaya 80th Anniversary, a vodka
made from wheat, rye and buckwheat.”
The wheat is said to deliver purity and drinkability, rye
adds taste and character, and buckwheat adds creamy smoothness to the final
spirit. The vodka can be enjoyed mixed long, in any vodka cocktail, or in chilled
shots.
Stolichnaya 80th Anniversary vodka is being released in
limited quantities and is destined to become a collector’s item, the company
said. It is presented with a distinctive bottle closure, a two-part front label
printed on specially prepared craft paper and an exclusive presentation box
Speaking about the travel retail sector, Pietrini said:
“Travellers are continuing to treat airport shopping as an opportunity to trade
up and to try something new and unique. Travel retail is the perfect
environment for limited editions such as Stolichnaya 80th Anniversary vodka and
TFWA World Exhibition the perfect platform to showcase this highly original
collector’s item.”
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| Cenote Reposado tequila |
New, younger consumers
In other exciting news, Stoli Group USA has added super-premium
Cenote Tequila to its portfolio. Stoli Group is handling all
distribution, sales and marketing for the brand.
Cenote Tequila will be introduced in the first quarter of
2018. Initially the line will comprise Blanco, Reposado and Añejo expressions.
Cenote takes its name from the spectacular limestone cenotes (pits) that are
scattered through Mexico’s Yucatán Peninsula, which were considered by the
Mayans to be “windows to the underworlds”, inhabited by gods and goddesses. It
is produced at Fabrica de Tequilos Finos, located at the foot of Tequila Hill,
in Jalisco, under the supervision of master distiller Arturo Fuentes.
Cenote Tequila is crafted using 100% blue agave. Cenote
Tequila Blanco mellows for three weeks before bottling, while the Añejo
expression is aged in single-use American oak bourbon barrels, and the Reposado
is aged in French oak casks.
Said Pietrini: “We see great potential for super-premium
tequila – a category that has grown considerably within travel retail in recent
years, as new and younger consumers have discovered and converted to sip-grade
tequila. We are confident that Cenote Tequila will be an exciting new addition
to our portfolio.”
