A host of celebrities flocked to the opening of German
luxury brand MCM’s new flagship store in London’s Mayfair.
The Conduit Street opening party was attended by more
than 200 star guests, including global celebrities Rain, Lee Dahae and Stephanie Lee,
international top models Toby Huntington Whiteley and Sang Woo Kim, actress
Clara Paget and top bloggers such as Bryan Boy and Tina Leung, as well as
fashion industry leaders Dylan Jones (Editor in Chief, British GQ) Vanessa
Kingori (GQ Publisher) and Luke Day (GQ Style Editor).
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| Guests at MCM's new flagship store opening party in London's Mayfair |
Events live-streamed on Naver V-live channel
At the Fashion Awards on the preceding night, K-pop star
Rain, famous Korean actress Dahey Lee, top model Stephanie Lee, and top Chinese
actress Maggie Jiang also proudly wore MCM on the red carpet. Both the red carpet as well as London’s
flagship store opening event were live-streamed through the Naver V-live
channel, which was viewed by a worldwide audience of more than 60,000.
MCM’s London flagship opening has come during an
important milestone for the brand – its 40th anniversary in 2016. The company
officially celebrated the launch of the store on December 6 with the star-studded party hosted by Chief Visionary Officer, Sung-Joo Kim.
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| Left: MCM's Chief Visionary Officer Sung-Joo Kim (in red) with Dylan Jones, Editor in Chief, British GQ |
Modern and forward-thinking aesthetic
The flagship store has over 190sq m of sales area across
two floors showcasing both men’s and women’s ready-to-wear, footwear and the
full MCM accessory collection, which includes the brand’s signature Cognac
Visetos Heritage pieces.
The newly designed store on the corner of London’s busy
Conduit Street has a modern and forward-thinking aesthetic. Light bronze metal
plating adorns the furniture and sales area, complementing the slightly darker
bronze mirrored walls. Throughout the store, the floor, walls and ceiling have
been customised using oak wood flooring. The contrast of the bronze metal and
the wood pays homage to the brand’s commitment to heritage, craftsmanship,
quality and detail in true German tradition and style.
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| Left: MCM's Sung-Joo Kim arriving at the Fashion Awards; Middle: Pop star Rain on the red carpet |
