Friday 28 October 2016

Fast-growing Newthing unveils ingenious new launches

Everybody loves new things, so it was with a happy heart that MJ Rabbit jumped onboard a super-yacht in Cannes to meet Martyn Westbury, the Head of Sales at Newthing, which represents a number of fresh, fast-growing brands in the travel retail channel.

Onboard the Indulgence of Poole, a merry band of journalists got the chance to kick around a BubaBloon – a new children’s bouncing ball that can’t be popped, thanks to its fabric cover. Genius! The product is supplied by a UK-based start-up company founded and run by effervescent CEO Lorna Edwards, who recently appeared on the Dragons’ Den TV series for budding entrepreneurs.

BubaBloon is a back-to-basics bouncing ball

Space-saving toy when travelling

Dubbed a “back-to-basics toy” that doesn’t need gadgets or computers, the BubaBloon has been listed on Austrian Airlines and Thomas Cook Airlines for the summer holiday season. Made from 100% poplin cotton, the machine-washable cover comes with three balloons and can be used again and again, making it perfect for indoor/outdoor play or as a light, space-saving toy when travelling.

For 2016/17, the company has developed its own unique fabrics: a distinctive BubaBloon print and a custom colour-your-own travel-themed edition which was drawn for the firm by illustrator Rob Johnston.

Whitakers' products are available in compact sizes for travellers

Whitakers brand launched into duty free

And finally, in time for the festive season, Newthing’s super-salesman Westbury introduced the Whitakers confectionery brand to buyers at Cannes. Established in 1889, Whitakers makes the world-famous chocolate-covered mints that we all love at Christmas time – and now the UK-headquartered company has turned to Newthing to get its own brand launched into duty free.

The firm, whose product range has flavours to satisfy all palates, has launched its popular ranges in compact sizes to suit both travellers and the travel trade, while still offering value for money.