Chivas Regal has launched the first in a series of
ultra-premium Scotch whiskies finished in a variety of first fill wooden casks,
created exclusively for the global travel retail channel. To mark the new
series, which kicks off with Chivas 18 Ultimate Cask Collection First Fill American Oak, Chivas Regal has enlisted the expertise of experimental chef Jozef
Youssef.
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| Chivas 18 Ultimate Cask Collection First Fill American Oak |
A more mindful experience
Inspired by the depth of character from the first of the
series, Youssef has explored a series of techniques that can be tailored to
indulge in a more mindful experience of this blend, according to the brand owner,
Pernod Ricard. This exploration has led to the creation of a sensory guide to
enjoying the Chivas 18 Ultimate Cask Collection, including tips that can be shared
by whisky fans across the world.
The special edition was rolled out across travel retail
stores in time for the festive gifting season, with in-airport consumer activations
including pop-up exhibitions, tastings and high-visibility campaigns.
Chivas 18 Ultimate Cask Collection First Fill American
Oak is available at 48%abv, retailing at $125 for a one-litre
bottle.
Visit www.chivas.com
