Malibu has held a light-hearted promotion driven by social
media onboard P&O’s Pride of Canterbury ferry, as the ship set sail from Dover to Calais in
September 2015. The activation aimed to bring the brand’s vibrant personality to the newly refurbished onboard store, offering passengers the
chance to sample Malibu Original Rum, and presenting travel-friendly flat-pack
speakers as a gift with purchase.
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| Malibu promotion onboard P&O's Pride of Canterbury ferry |
Harnessing the power of social media
Whilst in-store, the first 150 passengers that captured
their #bestsummerever moments with Malibu on Instagram and Twitter received
Caribbean-inspired garlands, by tagging #sippingscocktails @Malibu_Rum and
@POferries.
Charlotte Barton,
Buyer at P&O Ferries, said: “We are really excited to be teaming up with
Malibu for our first Malibu Pop Up Shop onboard our vessel the Pride of
Canterbury. It is great to work with a brand which has great ideas in how to
utilise the power of social media during an activation, and we cannot wait to
see our customers photos on Instagram and Twitter from the Malibu Pop Up Shop.”
