It’s been a record year for Pernod Ricard’s Champagne
brands. César Giron, chairman and CEO of the French spirits group’s affiliate MMPJ,
which is responsible for Cognac Martell and Mumm and Perrier-Jouët Champagne
houses, said: “Our Champagne brands performed very strongly, with Perrier-Jouët
posting its best-ever performance and Mumm its highest volumes in 25 years,
collectively reaching over 1m cases.”
He added that both brands had achieved double-digit growth,
outperforming the global market (+13% for Mumm and +11% for Perrier-Jouët according to Pernod Ricard’s annual results to the end of June 2015) with growth
in all regions.
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| MMPJ chairman and CEO César Giron |
Noting the record-breaking performance for Martell Cognac, Giron continued: “In its 300th
anniversary year, Martell also reached record volumes of above 2m cases. It
experienced a good return to growth (+8% in volume according to Pernod Ricard’s
annual results to the end of June 2015) and in line with our geographical
diversification strategy, performed well in all regions.”
