German luxury pioneer MCM has unveiled its Autumn/Winter 2015 campaign, “We are the Futurists”, which will launch worldwide in July. Shot
by the Munich-born photographer Daniel Sannwald, the campaign uses a global
cast of forward-thinking talents from the worlds of art, design and culture,
including Chinese supermodel Ming Xi, New York-based artist Tali Lennox, Korean
tattoo artist Noma Han, Swedish dancer/choreographer Benjamin Milan and
multi-disciplinary artist Juliana Huxtable.
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| Chinese supermodel Ming Xi stars in MCM's AW15 ad campaign |
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| Artist Tali Lennox |
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| Multi-disciplinary artist Juliana Huxtable |
Experimental textures and futuristic hardware
Chosen for their creativity and fearless outlook, each
talent takes on a Futurist persona to form a new world where anything is
possible. Each Futurist is paired with a bag from the MCM AW15 collection whose
visual aesthetic matches their own: featured bags include the Milla, Berlin,
Heritage Weekender, Transformer and Munich.
MCM's AW15 collection was inspired by outer space and the
boundless feeling of exploration which it inspires. The influence of outer
space is reflected in the collection by the details of innovative materials,
experimental textures and futuristic hardware.
The MCM campaign manifesto states: "We are the wanderers,
innovators and creators of tomorrow who understand that the journey is more
important than the destination. We are defined not by the world we live in but
by the world we create. We are the Futurists.”
Visit www.mcmworldwide.com
