To celebrate music, fashion and technology, MCM has
launched a limited-edition collaboration with the headphone brand Beats by Dr
Dre. “Inspired by progressivism and fashionology, the first-time collection
blurs the lines between innovation in sound and originality in style,” the
German luxury brand said. The exclusive collection includes a range of Beats
Studio wireless headphones, a cute Pill character speaker and Tour earphones.
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| Beats' Pill character (left) wears an MCM backpack |
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| MCM x Beats collection |
On 12 May, MCM and Beats hosted a luxurious launch event
at MCM’s New York SoHo flagship (see
earlier blog post for details of the store opening). Attended by VIPs and trendsetters alike, the summer
celebration kicked off with R&B sensation PartyNextDoor, who performed his latest tracks, followed by celebrity downtown New York DJ Vashtie, who took
over the decks and played summer sounds.
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| DJ Vashtie spins the tunes |
Other guests, including Korean singer, dancer and actor
Rain, sipped cocktails and previewed the MCM x Beats by Dr Dre collections on
display. In between high-octane electropop anthems and downbeat
dancehall-tinged verves, guests celebrated the start of the summer in style.
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| Korean megastar Rain at the MCM x Beats launch event |
Music has played a leading role in MCM’s heritage, as it
was established during the 1970s when Munich was at the centre of the European
disco scene. From groove to glamour, music has long been a core inspiration behind
the brand. The limited-edition collection ships in June and will be
available in MCM stores worldwide and on Apple.com. Stay tuned!
More pictures below:
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| Hip-hop and R&B singer Justine Skye wears her MCM x Beats headphones |
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| R&B singer PartyNextDoor performs at the launch event |
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| DJ, model and entrepreneur Hannah Bronfman and DJ, model and actress Chelsea Leyland |
