Chivas Regal will be introducing its latest Scotch whisky
blend, Chivas Regal Extra, to airport shops from March 2015. Chivas Extra is
the first expression to be introduced in travel retail since the launch of The
Chivas Brothers’ Blend in 2012. “With the whisky category accounting for over
40% of all duty-free liquor sales, and Chivas Regal currently being the fourth
largest whisky brand in travel retail [source: IWSR], Chivas Regal Extra is set
to take the award-winning house style to a new level,” said brand owner Pernod
Ricard.
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| Chivas Regal Extra will be launched in March 2015 |
Created by Colin Scott, the Chivas Regal Master Blender
with 25 years of whisky-making experience, Chivas Regal Extra offers a blended
Scotch using some of the rarest malt whiskies from the Chivas inventory. The
whiskies are matured in Oloroso sherry casks together with the rare malts, creating
a “rich and generous” blend.
Chivas Regal Extra has a fruity, sweet nose with notes of
ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the
palate, with sweet tropical flavours of melons and soft notes of vanilla and
caramel, blending with spicy notes of cinnamon and hints of almonds, leading to
a long finish.
The new expression continues the legacy of founding
brothers James and John Chivas, who pioneered the art of blending whiskies in
the 19th century. It will be available at airport stores across the globe and is
part of the Chivas Regal permanent range.
“Chivas is one of the world’s most iconic whiskies and
has helped shape the super-premium whisky category in global travel retail,” said
Richard Black, global brand director of Chivas Regal. “We’re very excited to be
introducing this new expression to discerning whisky drinkers, passing through
the world’s airports, who are looking for a rich, complex Chivas blend. We are
confident it will further cement the brand’s presence in the channel.”
