Tuesday 25 November 2014

A world first in luxury bubbles

So Jennie by Le Manoir des Sacres is the name of the world’s first luxury non-alcoholic sparkling drink, made in France and without any added sugar. Reflecting the rising global demand for alcohol-free beverage options, driven by health and cultural demands, this rosé-coloured French sparkling premium drink is presented in a decorative bottle for gifting.

So Jennie alcohol-free sparkling drink

So Jennie is described as very low in calories, with no added sulphites, additives or preservatives. The patented manufacturing process is based on a secret recipe, creating fine bubbles at 0% alcohol. The production process, carefully monitored by the master blender, ensures a fine, distinctive taste and features no alcohol at all at any stage, enabling Halal certification.

The elegant design and traditional curvy shape of the decorative 75cl bottle, manufactured by French glass specialist Saverglass, incorporates an engraved label scattered with butterflies in 14ct gold leaf, making So Jennie an elegant option for gifting.

Jennie Kergoat-Ruelland is the creative originator behind So Jennie. From a high-level career in airline management, French-born Jennie decided to devote herself to creating the new product when she went to a Middle Eastern wedding. “The idea crystallised when I attended a stunningly beautiful wedding in the Middle East and was inspired by the opulence of the table settings, particularly in using the finest Baccarat crystal but then having mundane options to fill them with. So Jennie provides much more than a drink; it’s a lifestyle choice that blends health and luxury and has the versatility to be shared anywhere, any time, with anyone,” she said.

Jennie Kergoat-Ruelland

So Jennie, marketed with the strapline ‘Luxury Bubbles – Alcohol Free’, is best served chilled  at 3-4°C in crystal flutes or long, thin glasses, allowing its delicate aromas to develop.

So Jennie is available in selected global destination stores and venues, including Harrods in London, La Grande Epicerie du Bon Marché in Paris, KaDeWe in Berlin, The Hotel Meurice and the Four Seasons George V in Paris, the Four Seasons Park Lane in London, the three Michelin-starred Joel Robuchon restaurants and the Ducasse Table in Tokyo.

Qatar Airways is the first airline to pour So Jennie on first and business class flights. Qatar Duty Free is also set to offer So Jennie in its duty-free stores.