Bric’s, the Italian leather goods manufacturer founded in
1952, has opened three new storefronts in three countries in six months as it
continues to expand its retail presence.
The new domestic market doors are at the Beverly Center shopping mall in Beverly Hills, Los Angeles, and the Dubai Festival City Mall - Bric's second location in Dubai. The third store is located at Milan Malpensa
airport, in the international concourse for Middle Eastern and Asian departures
- two destinations where the brand is growing.
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| The new Bric's store at the Beverly Center mall, Beverly Hills |
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| Bric's at Milan Malpensa airport |
New retro Bellagio trolley
In product news, Bric’s has launched the vintage-looking Bellagio
line that recalls classic travel bags and the tradition of elegant travel
trunks, combining functionality, strength and lightness. It has a square shape
with a retro allure, enhanced by leather details, such as the straps on the
front frame and the covered corners.
High-performance polycarbonate trolleys come in four sizes
and feature smooth Japanese wheels, an ultra-light tow, a new TSA-approved lock
and leather-coated handles. The wheels are produced to allow the roller to be
replaced via an external screw, without the need for changing the whole wheel
unit.
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| Bric's Bellagio trolley |
Leather is used abundantly to enhance the craft manufacture
of the product, also shown by the leather’s grain and by the exposed stitching
in contrasting yarns. Six colours are available: cream, pink, red and olive
green with brown leather trimmings, black matched with tone-on-tone leather and
orange with brown leather trimmings. The colours match other Bric’s travel lines: Life in olive
green and red, Magellano in black, and Bojola in cream and pink. These lines
offer a variety of carry-ons and semi-stiff trolleys in the same hues to match
with Bellagio.
Life Pelle leather line
The Life Pelle Bric’s collection is made entirely from
vegetable-tanned leather and is made in Italy. Vegetable tanning is an
environmentally conscious and eco-friendly tanning technique that lets leather
age attractively and accentuates the natural grain of the hide.
The Spring/Summer 15 Life Pelle collection comes in new colours: a dark and neutral denim and a warm and saturated orange. In addition,
tan, black and dark brown are available. Tan is made from a natural plant dye extracted from the
mimosa, chestnut and quebracho trees and features soft beige seams with a
visible stitch that is designed to highlight its workmanship. The black and
dark brown items feature contrasting stitching.
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| Bric's Life Pelle travel bag in trend-led burgundy |
The trolley, which has an elegant trapezoid shape, is
lightweight, due to there being no metal frame inside, has four wheels, a spacious front pocket and an
interior laptop/tablet compartment. This travel range includes trolleys in three sizes, a pilot
case, three holdalls (one of which is wheeled) three washkits and a tie case. Business items include men’s and women’s briefcases with one
or two handles and interior laptop/tablet compartments.
The collection also incorporates horizontal and vertical shoulder
totes, two backpacks, a messenger bag with a gold buckle closure and roomy
women’s bags, some of which feature laptop/tablet compartments. An assortment of 20 small leather items complement the travel
line, including wallets, purses, key fobs and business card cases.
Bric’s Spring/Summer 15 collection
The SS15 colour range draws inspiration from imagination and
dreams, telling the story of day and night dreams with a focus on bright and
dark colours. The palette includes four tones: light tones of clear, sandy
and neutral hues; acid tones for fresh and contemporary colour combinations;
dark neutral tones of blue and grey nuances; and saturated tones.
The company’s signature Life collection is made from
moustang - a waterproof material made from matte PVC with cotton-viscose flock
micro suede - and is trimmed with fine vegetable-tanned leather.
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| Bric's Spring/Summer 2015 collection |
Three shoppers feature an embellished front with a thin
leather band in a contrast colour and a central metal ring. Two capacious and
linear MyLife totes have no zipper closure, in line with the latest fashion
trends, according to the firm. Travel items include trolleys, holdalls, garment bags, pilot
cases, washkits and vanity cases, and briefcases with interior laptop/tablet compartment,
shoulder bags and iPad cases. The collection also spans women’s handbags and
shoulder bags, some with an interior laptop/iPad compartment. Small leather goods
complement the range.
The SS15 Life collection comes in natural colours: papyrus
with white, orange or denim leather trims. Bric’s has opted for blue with
tobacco leather trims to balance the soft papyrus hues. In addition, there are
three ongoing colours: olive, camel and red, with tobacco leather trims.
XBag Sportina
This season’s versatile XBag Sportina range has adjustable
straps, waterproof and highly resistant nylon, trendy shapes and finely crafted
details. This collection boasts a premium feature: an inside pocket with snap
fasteners that can be used as a utility case or a mini shoulder tote for all
occasions.
The collection features a new 77cm wide trolley (adding a
fourth size to the trolleys in this line), a new backpack, and a well-organised
holdall shoulder bag with external pockets for laptop/iPad, which can be fastened
to a trolley thanks to its specially designed back strap.
SS15 colours are melon, gold, papyrus and military, with
brown leather trims. Ongoing colours are olive, black, ocean blue and red.
Solid colour contamination, combined with Bric’s creativity,
has produced two additional and daring colour combinations, characterised by
well-defined brushstrokes. This features two prints, one available in shades of
blue and the other of orange, which can be mixed and matched with other
collections.
