MCM gets into the holiday mood

The Charles Hotel in Munich is celebrating the city’s spirit of craftsmanship and contemporary style with a festive collaboration with German luxury brand MCM.

MCM decorates The Charles Hotel's Christmas tree in Munich

MCM has kicked off a holiday takeover at the Florio Restaurant inside the hotel, which is part of the luxury Rocco Forte Hotels group.

The upscale restaurant is decorated with sparkling lights and a Christmas tree designed by the brand.

To celebrate the start of the season, MCM welcomed guests with food, drink and festivities.

MCM baubles on The Charles Hotel's Christmas tree in Munich

In other news, stylists and creators (@valentinoxdior and @sylves1er took over MCM’s SoHo store in New York for a karaoke-fuelled styling session where they sung, danced and curated their favourite MCM looks.

Shoppers could book their own styling session or visit the store to discover their standout picks.

Ferrero celebrates festive season with a golden gift

Confectionery giant Ferrero has unveiled its Christmas campaign, Celebrations Begin With A Golden Gift, embracing the festive spirit and tapping into the peak season for gifting and travel.

By leveraging the seasonality of its flagship brand Ferrero Rocher, the campaign is designed to celebrate the art of gifting. The initiative also reflects Ferrero’s sustainability goals, promoting conscious gifting.

Going for gold: Ferrero Rocher's festive airport campaign

A 360-degree marketing plan spans digital, social media and in-store touchpoints. This integrated approach aims to reinforce the brand’s presence in key international markets, strengthening its visibility during the most important season for confectionery gifting.

The campaign was rolled out to Paris Orly, Jeddah’s King Abdulaziz, Luxembourg and Lisbon airports.

The in-store activation features a premium gift-wrapping experience. Brand ambassadors at selected key airport locations offer to wrap Ferrero Rocher boxes (Rocher 375g and 600g) using sustainable and reusable fabric cloths, combining style with conscious gifting.

Each wrap is finished with a branded Ferrero Rocher charm and ribbon, turning every purchase into a refined and memorable gesture.

Combining style with sustainability, the gifts are wrapped in elegant, reusable cloths that are designed to be repurposed, for instance, as a tablecloth or centrepiece, extending their life while enhancing festive table settings.

Ferrero Rocher gifts are wrapped in elegant, reusable cloths

“Our Celebrations Begin With A Golden Gift campaign invites travellers to rediscover the joy of thoughtful giving,” said Sergio Salvagno, General Manager of Ferrero Travel Market.

“This seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability and responding to the growing demand for engaging and personalised experiences in travel retail. By combining creativity with craftsmanship, the gifting station transforms each Ferrero Rocher purchase, adding emotional and aesthetic value, while supporting travellers’ growing preference for eco-conscious purchases."

MCM partners with Casetify for tech enthusiasts

MCM has combined design and technology in its exclusive collaboration with Casetify, aiming for a seamless blend of style and functionality.

The MCM x Casetify collection comprises a range of protective phone cases, card holders and more, each detailed with MCM motifs.

MCM x Casetify phone cases

Phone cases are available in the German brand’s signature Cognac Visetos monogram or bold new intergalactic designs, such as the Rabot rabbit-robot character. They come in multiple colours and sizes to fit the latest iPhone models.

Coordinated tech accessories include AirPods cases and sleek card holders.