MCM and The Standard unveil holiday collaboration

This season, MCM and The Standard High Line hotel in New York have come together to redefine holiday magic. The MCM x The Standard Christmas Tree was unveiled on 3 December, combining MCM’s bold digital nomad style and The Standard’s iconic downtown cool.

Adorned with gold and silver ornaments, custom MCM rocket ships and stars, and topped with a bespoke MCM star, the tree is a reflection of the brand’s Munich to Mars collection.

MCM x The Standard Christmas Tree (Instagram: @mcmworldwide)

Friends of MCM gathered to celebrate the beginning of the season, including Valentino Bonaccio, Fatou Fall, Jessica Wang, Nate Katsuki, Caroline Vazzana, Alexa Losey, Salina Williams, Karina Bik, Yana, Melissa Vale and Taylor Reed.

This Christmas, MCM has also transformed The Charles Hotel in Munich and Hotel de Rome in Berlin into a festive dreamscape, in collaboration with Rocco Forte Hotels Germany.

In other holiday initiatives from MCM, shoppers can have their initials in their favourite colour added to their new go-to bag by experts in selected stores. And for pet lovers, guest artisans will be at selected stores ready to customise MCM leather goods with a one-of-a-kind pet portrait.

Artisans at selected MCM stores will customise bags with pet portraits 

Some stores will also feature DJ sets, singing Santas and cosy gatherings with pretzels, mulled wine and hot chocolate.

Meanwhile, MCM website visitors can explore tailored gift ideas through a gamified journey that transforms holiday shopping. The company has created an innovative online experience that blends the magic of gifting with a personalised experience powered by cutting-edge AI.

Festive Rémy Martin reaches for the stars

Rémy Cointreau is continuing its year-long celebration of Rémy Martin Cognac’s landmark 300-year anniversary with the release of new limited-edition holiday gifts inspired by the stars.

Remy Martin XO Reach For The Stars 70cl limited-edition Cognac 

Drawing on the brand’s Centaur emblem, Rémy Martin XO and Rémy Martin VSOP are presented in festive packaging featuring the Centaur star constellation. The collection of glittering celestial designs celebrates Rémy Martin’s connection with the earth and sky, past and future. Both expressions are available in all key airports.

The gift editions are embellished with star formations and astrological motifs in glowing metallic gold, silver and red.

For the festive gifting season, Rémy Martin XO is captured in a limited-edition bottle and collector’s coffret. The glass decanter features a star-dusted Centaur constellation design in gold, silver and red. The gift box is decorated with celestial artwork and has a central window giving a glimpse into the Cognac inside. Sliding the two halves apart reveals the XO decanter.

Rémy Martin XO is created by Baptiste Loiseau, Rémy Martin’s Cellar Master, who draws from hundreds of eaux-de-vie to create a Cognac of aromatic complexity.

Celebrating the end of this 300th anniversary year, Rémy Martin VSOP welcomes the holidays with the energy of the cosmos. The frosted glass bottle is presented in a limited-edition gift box with the seasonal red and gold star scattered design, ideal for gifting, celebrating or collecting.

“This festive season, I am delighted to work together with our key global travel retail partners to offer travellers this limited-edition Reach For The Stars Cognac collection,” said Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke. “Each expression highlights our centuries-old heritage and unwavering commitment to excellence – and is the perfect way to toast the holiday season and celebrate special memories with family and friends."