MCM continues its style odyssey for Fall

MCM has launched the next chapter of its "From Münich to Mars" journey with a collection for Fall/Winter 2025 crafted for “cyber-galactic nomads on the move”.

Blending retro-futurism with utility, it fuses bold silhouettes, fresh materials and forward-thinking colour with MCM’s signature design language.

“Rooted in craftsmanship and driven by a vision of freedom and motion, it reimagines identity – on Earth or beyond,” the German luxury brand said.

MCM Fall/Winter 2025 collection

The first drop in the collection transforms MCM’s classic Visetos through a futuristic lens, introducing vibrant Blue Visetos and tactile Blue Denim Visetos – colours inspired by the energy of the deep sea and outer space.

Featured across weekenders, multi-backpacks and more, Blue Denim adds rich texture while Blue Visetos brings a bold, electric edge. Together, they seek to strike a balance between utility and statement, creating a modern monochrome look rooted in the MCM aesthetic.

The Cyber-Galactic Nomads campaign, directed by Katharina Korbjuhn and shot by Yis Kid, presents a futuristic vision where style intersects with technology, architecture and AI.

“Blurring the line between real and rendered, it explores how identity, motion and self-expression evolve in an increasingly technological world where individuality is the ultimate statement,” MCM said.

Rémy Cointreau pours fun into cocktail culture

Rémy Cointreau has unveiled its new Cointreau Cocktail Cities Limited Edition Collection – a travel retail-exclusive series that celebrates six iconic cocktails and destinations: Singapore, Melbourne, Sydney, Dubai, Paris and London.

Since its creation in 1885, Cointreau L’Unique Liqueur has been a staple in cocktail culture worldwide, renowned for its vibrant orange flavour. The Cointreau Cocktail Cities Limited Edition Collection offers travellers a chance to discover the art of mixology. 

The collection is available only in selected airports, across the six featured destinations, in partnership with key retailers. These are Sydney (Gebr Heinemann); Melbourne and Singapore (Lotte Duty Free); Paris (Lagardère); Gatwick North and London Heathrow (Avolta); and Dubai (Dubai Duty Free).

Each bottle in the collection is etched with a fun, emblematic feature of the city it represents, intertwined with the signature Cointreau orange. The city-specific designs also showcase a classic paired cocktail: the Sidecar for London; Margarita for Sydney and Melbourne; Singapore Sling for Singapore; Mimosa for Paris; and Cosmopolitan for Dubai.

The Cointreau Cocktail Cities Limited Edition Collection at Sydney Airport

The first high-profile activation took place at Sydney Airport from 8 May to 30 June. The pop-up site featured colourful, eye-catching visuals designed to drive footfall.

Orange merchandising highlighted signature Australian design cues and landmarks, such as surfboards, cute koalas and the Sydney Harbour Bridge, to enhance a sense of place. This space was complemented by attention-grabbing placements around the airport, including retailer screens.

A central tasting bar invited consumers to enjoy a mixed Cointreau cocktail. Gamification, in the form of a digital Marble Run game, introduced a playful element while offering up cocktail suggestions, alongside fun facts about the Cointreau brand and the stories behind each featured cocktail. A travel tote bag gwp could be customised on-site with localised iron-on graphic stickers.

A collectible opportunity

Finally, in partnership with the Mexican chain Hecho en Mexico, which has 20 venues across Sydney and Melbourne, Cointreau offered a bounce-back promotion, highlighted via floor decals and bottle neck hangers. Travellers who purchased a Cointreau Cocktail Cities Sydney Edition were eligible to receive a complimentary Margarita at Hecho en Mexico’s downtown Sydney bar.

“As cocktail culture continues to diversify and thrive worldwide, we are excited to offer travelling consumers another exceptional collectible opportunity, and unlock new opportunities within the liqueur category,” said Rémy Cointreau Marketing Director Global Travel Retail Alice Hoffmann. “By creating fun, engaging experiences that centre a sense of place, we are once again enriching the travel journey and connecting consumers more deeply with the world of premium spirits."

MCM offers a fresh take on heritage

German luxury brand MCM has introduced the MCM x KASINA collaboration online and in-store following its debut in Seoul earlier this year.

MCM x KASINA collaboration

Featuring shirts, shorts, hats and more, MCM x KASINA blends a workwear staple – Paisley bandana patterns on cotton Oxford fabric – with MCM's Visetos monogram and classic Cognac colourway.

To match the collection, the brand has introduced the MCM x Bandana Collection – a line of bandana motif bags, upcycled from existing materials for a distinctive style.

MCM x Bandana Collection upcycled backpack

In separate MCM brand news, a new backpack has hit the shelves. The small Aren Drawstring Backpack is now available in a wider range of Visetos colourways. Featuring a secure drawstring closure and multiple front pockets, the decorative chain allows this bag to also be worn on the shoulder.

Lanson serves up a sparkling celebration

As the official Champagne supplier of the Wimbledon tennis championship, Lanson partnered with Avolta this Summer to launch exclusive airport activations.

Travellers at key UK airports discovered the limited-edition Wimbledon Pouch Editions of Lanson’s signature cuvées – Le Black Création and Le Rosé Création – blending French elegance with British sporting tradition. The Wimbledon-branded pouches ensured the Champagne stayed cool.

Lanson's Wimbledon-branded Champagne pouch

The campaign, which began on 30 May and ran through June, made a splash at major UK airports, including London airports Heathrow (T2 and T5), Gatwick, Stansted and City, as well as at the Shuttle train terminal in Folkestone.

Exclusive sales and HPPs were rolled out in collaboration with Avolta, with sleek digital bars installed at Heathrow T2 and T5 offering an immersive brand experience.

Avolta sold out of the Wimbledon pouches after just one week. This marks the first time Champagne Lanson has made these limited-edition pouches available to Avolta, a move that underscores the growing demand for premium Champagne experiences beyond traditional retail channels.

The Wimbledon Pouch Editions featured Lanson Le Black Création Champagne 75cl and Lanson Le Rosé Création Champagne 75cl.

"We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Marian Geoffroy, Champagne Lanson’s Head of Travel Retail. “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of Summer, Champagne and sport."

MCM x RAWROW capsule is ready for take-off

German luxury brand MCM has unveiled a new collaboration with Seoul-based brand RAWROW, featuring two durable and technologically innovative suitcases.

MCM x RAWROW limited-edition luggage

Finished in Mars Gold, an exclusive colourway inspired by MCM’s signature Cognac Visetos, the luggage continues MCM’s futuristic From Munich to Mars campaign.

This limited-edition capsule merges MCM codes with RAWROW’s utilitarian edge.

Available in cabin and check-in sizes, the two aluminium trolleys feature RAWROW’s signature TT Handle, designed to hold other bags. The 360° wheels aim to provide a “silent, smooth, stealthy” roll.

The larger model goes even further with a scale integrated into the handles to check your luggage weight. Both sizes conceal thoughtful touches like a hidden passport pocket, TSA-approved lock and Visetos-covered handle.

Sustainably built using recycled materials, the collection seeks to redefine travel essentials through a futuristic lens. The monochromatic design, black detailing and MCM monogram lining bring understated boldness to every itinerary, MCM said.

Monkey Shoulder keeps on trucking in Mumbai

Monkey Shoulder, the disruptive whisky brand from William Grant & Sons, has debuted its Monkey Mixer Truck at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

Launched in the departures area on 26 May 2025 for a three-month period, the showstopping pop-up was developed in collaboration with Ospree Duty Free.

Monkey Shoulder's Monkey Mixer Truck at Mumbai Airport

The truck, with its barrel evoking a giant cocktail shaker on wheels, doubles as a DJ platform, complete with a dynamic onboard sound system. Alongside the striking truck installation, Monkey Shoulder brand ambassadors invite visitors to discover why Monkey Shoulder is the perfect spirit for mixing.

Bringing together technology and mixology, an interactive digital cocktail recipe selector helps travellers to explore new drinks to try at home. Meanwhile, a 3D brand video plays on a giant curved screen. As a memorable takeaway, shoppers who purchase two bottles receive a set of six Monkey Shoulder vinyl coasters.

To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were treated to a ride to their gate in branded Monkey Shoulder golf carts.

“This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement,” enthused Rufus Parkinson, Regional Managing Director – Global Travel Retail at William Grant & Sons.

“This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”

An Ospree Duty Free spokesperson said: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ set-up, the larger-than-life truck and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage and take back a unique memory, and this one checks all the boxes."

Rémy Martin partners with Anish Kapoor on decanter mirroring infinite possibilities

Rémy Martin has unveiled a collaboration with internationally renowned contemporary artist Anish Kapoor: a limited-edition Rémy Martin XO Cognac decanter and an exclusive artwork.

Both were showcased at the Institute of Contemporary Arts, London, at an event in May attended by Kapoor and Rémy Martin CEO Jean-Philippe Hecquet.

Rémy Martin XO x Anish Kapoor Limited Edition

The new decanter and artwork represent a distinctive visionary and sensorial exploration of colour, form and space, reflecting Kapoor's signature style.

The proposition of an artistic collaboration around the Rémy Martin XO decanter immediately struck a personal chord with Kapoor. “There was a sense from the beginning of this project with Rémy Martin that it refers to my history. My father used to drink it when I was a boy in India, and I carried that with me.”

“Rémy Martin XO perfectly embodies the heritage and savoir-faire of the maison,” noted Hecquet. “It is the ultimate expression of our terroir, offering an exceptionally smooth, full-bodied blend of eaux-de-vie from Grande and Petite Champagne that gradually releases a wealth of harmonious aromas. Its opulent radiance paired with the timeless design of its magnificent decanter has inspired Anish Kapoor, whose creation now becomes a part of our brand’s enduring legacy.”

The travel retail roll-out is being supported by a series of high-profile, immersive activations that invite travellers to embark on a sensory journey into the universe of Rémy Martin XO, reimagined through the creativity of one of the world’s greatest living sculptors.

The activations began in May at West Kowloon High Speed Rail Link station, in partnership with Avolta, and in Hong Kong International Airport, in collaboration with China Duty Free Group. Further activations follow this summer, in London Heathrow, Abu Dhabi Zayed International and Paris Charles de Gaulle, among other locations.

The activation site at West Kowloon High Speed Rail Link station

Reflecting Kapoor’s artwork – and the new decanter design – the activations feature a three-step Mirroring Infinite Possibilities theme. Through digital gamification, the Reflecting Memories activity invites shoppers to draw on memories associated with Rémy Martin, resulting in a cocktail recipe that is tailored to their recollections.

The Interlocking Lights and Colours glorifier encourages travellers to observe the different shades of Rémy Martin XO eaux-de-vie as it interacts with light from different angles. The third step, Mirroring Infinite Possibilities, provides a concave mirror experience inspired by Kapoor’s iconic concave mirror installation. The journey concludes with tastings and food pairings.

Kapoor has reimagined the Rémy Martin XO decanter as a minimalist curve with a concave centre in glowing amber tones. Featuring a new copper bottle neck and stopper, this collectible limited-edition decanter “unlocks an alternative Rémy Martin universe, like a magnetic portal to another world”, Rémy Martin said.

Kapoor's artwork for Rémy Martin sits within his body of painted mirror works. The concave surface of the vast mirror immerses viewers in its “dense yet ethereal” tones inspired by all the shades of Rémy Martin XO eaux-de-vie.

Kapoor said: “I began to think about a work that would sit alongside the Rémy Martin bottle. It has this radiant presence, it shows through. The colour is the most direct way of getting into it. I wanted to translate these reflections.”

As you move around the work, the colours change and endless rays of reflections come to light: “I had to search for this colour,” the artist explained, “because it’s a liquid and as the light changes, it changes – and the concave mirror captures its reflective qualities."