MCM continues its style odyssey for Fall

MCM has launched the next chapter of its "From Münich to Mars" journey with a collection for Fall/Winter 2025 crafted for “cyber-galactic nomads on the move”.

Blending retro-futurism with utility, it fuses bold silhouettes, fresh materials and forward-thinking colour with MCM’s signature design language.

“Rooted in craftsmanship and driven by a vision of freedom and motion, it reimagines identity – on Earth or beyond,” the German luxury brand said.

MCM Fall/Winter 2025 collection

The first drop in the collection transforms MCM’s classic Visetos through a futuristic lens, introducing vibrant Blue Visetos and tactile Blue Denim Visetos – colours inspired by the energy of the deep sea and outer space.

Featured across weekenders, multi-backpacks and more, Blue Denim adds rich texture while Blue Visetos brings a bold, electric edge. Together, they seek to strike a balance between utility and statement, creating a modern monochrome look rooted in the MCM aesthetic.

The Cyber-Galactic Nomads campaign, directed by Katharina Korbjuhn and shot by Yis Kid, presents a futuristic vision where style intersects with technology, architecture and AI.

“Blurring the line between real and rendered, it explores how identity, motion and self-expression evolve in an increasingly technological world where individuality is the ultimate statement,” MCM said.

Rémy Cointreau pours fun into cocktail culture

Rémy Cointreau has unveiled its new Cointreau Cocktail Cities Limited Edition Collection – a travel retail-exclusive series that celebrates six iconic cocktails and destinations: Singapore, Melbourne, Sydney, Dubai, Paris and London.

Since its creation in 1885, Cointreau L’Unique Liqueur has been a staple in cocktail culture worldwide, renowned for its vibrant orange flavour. The Cointreau Cocktail Cities Limited Edition Collection offers travellers a chance to discover the art of mixology. 

The collection is available only in selected airports, across the six featured destinations, in partnership with key retailers. These are Sydney (Gebr Heinemann); Melbourne and Singapore (Lotte Duty Free); Paris (Lagardère); Gatwick North and London Heathrow (Avolta); and Dubai (Dubai Duty Free).

Each bottle in the collection is etched with a fun, emblematic feature of the city it represents, intertwined with the signature Cointreau orange. The city-specific designs also showcase a classic paired cocktail: the Sidecar for London; Margarita for Sydney and Melbourne; Singapore Sling for Singapore; Mimosa for Paris; and Cosmopolitan for Dubai.

The Cointreau Cocktail Cities Limited Edition Collection at Sydney Airport

The first high-profile activation took place at Sydney Airport from 8 May to 30 June. The pop-up site featured colourful, eye-catching visuals designed to drive footfall.

Orange merchandising highlighted signature Australian design cues and landmarks, such as surfboards, cute koalas and the Sydney Harbour Bridge, to enhance a sense of place. This space was complemented by attention-grabbing placements around the airport, including retailer screens.

A central tasting bar invited consumers to enjoy a mixed Cointreau cocktail. Gamification, in the form of a digital Marble Run game, introduced a playful element while offering up cocktail suggestions, alongside fun facts about the Cointreau brand and the stories behind each featured cocktail. A travel tote bag gwp could be customised on-site with localised iron-on graphic stickers.

A collectible opportunity

Finally, in partnership with the Mexican chain Hecho en Mexico, which has 20 venues across Sydney and Melbourne, Cointreau offered a bounce-back promotion, highlighted via floor decals and bottle neck hangers. Travellers who purchased a Cointreau Cocktail Cities Sydney Edition were eligible to receive a complimentary Margarita at Hecho en Mexico’s downtown Sydney bar.

“As cocktail culture continues to diversify and thrive worldwide, we are excited to offer travelling consumers another exceptional collectible opportunity, and unlock new opportunities within the liqueur category,” said Rémy Cointreau Marketing Director Global Travel Retail Alice Hoffmann. “By creating fun, engaging experiences that centre a sense of place, we are once again enriching the travel journey and connecting consumers more deeply with the world of premium spirits."

MCM offers a fresh take on heritage

German luxury brand MCM has introduced the MCM x KASINA collaboration online and in-store following its debut in Seoul earlier this year.

MCM x KASINA collaboration

Featuring shirts, shorts, hats and more, MCM x KASINA blends a workwear staple – Paisley bandana patterns on cotton Oxford fabric – with MCM's Visetos monogram and classic Cognac colourway.

To match the collection, the brand has introduced the MCM x Bandana Collection – a line of bandana motif bags, upcycled from existing materials for a distinctive style.

MCM x Bandana Collection upcycled backpack

In separate MCM brand news, a new backpack has hit the shelves. The small Aren Drawstring Backpack is now available in a wider range of Visetos colourways. Featuring a secure drawstring closure and multiple front pockets, the decorative chain allows this bag to also be worn on the shoulder.

Lanson serves up a sparkling celebration

As the official Champagne supplier of the Wimbledon tennis championship, Lanson partnered with Avolta this Summer to launch exclusive airport activations.

Travellers at key UK airports discovered the limited-edition Wimbledon Pouch Editions of Lanson’s signature cuvées – Le Black Création and Le Rosé Création – blending French elegance with British sporting tradition. The Wimbledon-branded pouches ensured the Champagne stayed cool.

Lanson's Wimbledon-branded Champagne pouch

The campaign, which began on 30 May and ran through June, made a splash at major UK airports, including London airports Heathrow (T2 and T5), Gatwick, Stansted and City, as well as at the Shuttle train terminal in Folkestone.

Exclusive sales and HPPs were rolled out in collaboration with Avolta, with sleek digital bars installed at Heathrow T2 and T5 offering an immersive brand experience.

Avolta sold out of the Wimbledon pouches after just one week. This marks the first time Champagne Lanson has made these limited-edition pouches available to Avolta, a move that underscores the growing demand for premium Champagne experiences beyond traditional retail channels.

The Wimbledon Pouch Editions featured Lanson Le Black Création Champagne 75cl and Lanson Le Rosé Création Champagne 75cl.

"We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Marian Geoffroy, Champagne Lanson’s Head of Travel Retail. “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of Summer, Champagne and sport."